Evergage Recognized in Gartner Market Guide for Account-Based Marketing Platforms
Evergage | December 20, 2019
Evergage, The 1-to-1 Platform company, today announced its inclusion as a Representative Vendor in Gartner's Market Guide for Account-Based Marketing Platforms. Gartner defines account-based marketing (ABM) as "a go-to-market strategy that builds on traditional B2B lead and relationship management practices. In ABM, B2B marketers align with sales counterparts to target and engage a defined set of accounts and buying committee members with tailored marketing."