#FlipMyFunnel Account-Based Marketing Roadshow Heads to San Francisco

#FlipMyFunnel, the first-ever community dedicated to account-based marketing, will host a one-day event challenging the status quo of B2B marketing and sales on Thursday, Feb. 25 in San Francisco. In 2015, nearly 1,000 innovative B2B marketing and sales professionals attended #FlipMyFunnel events in Atlanta, Boston, and Chicago to learn account-based marketing strategies. As the roadshow picks up steam, #FlipMyFunnel's first stop of 2016 will be on the West Coast for a full day of training and sessions, as well as more than a dozen case studies featuring real-world B2B marketing and sales, or "smarketing" campaigns. According to Forrester Research, less than 1% of today's B2B leads turn into customers, causing modern marketers to look for new, more efficient ways to convert customers. #FlipMyFunnel was founded by Sangram Vajre, co-founder and CMO of Terminus, to build the first community centered around account-based marketing, which is highly-focused B2B "smarketing." "#FlipMyFunnel is the only opportunity to learn from industry experts on how they're executing targeted account-based 'smarketing' campaigns at scale," Vajre said. "This is a 'no BS' event. There's no fluff. Just real-world, actionable insights that you can't afford to miss."