#FlipMyFunnel Launches Account-Based Marketing University

#FlipMyFunnel, a community dedicated to challenging the status quo of B2B marketing and sales, announced today the first-ever Account-Based Marketing University. This will be an online, vendor-neutral program geared toward teaching professionals the fundamentals of account-based marketing from some of the top thought leaders in ABM. “Account-based marketing is the hottest buzzword in the B2B marketing and sales industry. Modern marketers know there are more efficient ways to engage best-fit prospects and customers. The idea is that they already know they should be doing ABM, but there is a skills gap,” said #FlipMyFunnel founder, Sangram Vajre. “The need for account-based marketing is clear, and #FlipMyFunnel has created ABM University to educate marketers on how they can become an ABM Hero in their organization.” Students will learn everything they need to know about account-based marketing, including how to effectively launch their own targeted campaigns across a variety of channels. #ABMU students will receive a certificate of completion upon passing a final exam at the end of the training. The lineup of professors for Account-Based Marketing University represents an exceptional group of both thought leaders and practitioners