Google introduces new brands for advertising products

Google has launched three brands and solutions for its advertising products: Google Ads, Google Marketing Platform, Google Ad Manager. The new Google Ads brand aims to support publishers of all sizes, build trust, and drive collaboration across teams. As well as represent the full range of advertising capabilities Google offers while introducing a new campaign type in Google Ads that makes it easier for small businesses to get started with online advertising. The new Google Marketing Platform has been created, combining DoubleClick advertiser products and the Google Analytics 360 suite, after feedback from marketers that there are benefits to using ads and analytics technology together. The platform helps marketers plan, buy, measure and optimize digital media and customer experiences in one place, said Google.