Here’s How to Manage the Change that Comes with ABM

Account Based Marketing is a new way of approaching large opportunities. In this current groundswell of ABM, learning how to manage change is a critical part of implementing it successfully. The companies who recognize the need for active change management to guide their ABM programs are often the ones who see the quickest success. Account Based Marketing in your organization, you’re bound to face some resistance and challenges as a result of changing such fundamental parts of sales and marketing mindset, behavior, communication, and measurement. Nevertheless, you should persist with some tenets of good change management. If these changes are not constantly attended to, people will revert back to their old ways of working.