How Machine Learning Scales One-to-One Personalization
Business 2 Community | November 04, 2017
The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social media,” “account-based marketing,” and even “personalization” become buzzwords that marketers can throw around without actually incorporating them deeply into their marketing strategies.