How to Create an Effective Content Marketing Strategy

Seems straightforward enough. But this is the bare bones of content marketing. It’s creating a plan, not a strategy and it’s missing out on the impact potential of a goal-focused, personalized, purposeful approach to your brand’s content. It’s one thing to have an appealing, educational lineup of blog posts, video content, infographics, white papers, and social media content. It’s a whole other science to make all these pieces come together and take on a life of their own, manifesting a walking, breathing force that is able to impact your marketing goals and drive business growth in the long term. Once you get going with content marketing and finding your stride, you’ll want to up the sophistication level of your strategy to get more of an impact. Use these principles, the 3 P’s of effective content marketing, to evolve your strategy from ‘well, it exists but why haven’t we boosted our revenue yet?’ to ‘wow, what’s next?’