How to Do Content Marketing For the Solopreneur

I just Googled “content marketing,” and I got more than 77 million returns. That’s a heck of a lot of content about content — enough to make a lot of “it’s just me” businesses decide to put it off until next year…or maybe never.It’s no wonder that a lot of solopreneurs think that they have to choose between doing nothing and embarking on a full content strategy (complete with an editorial calendar customized for each channel and audience, of course) founded on data-driven ideation and keyword research and backed by granular, detailed analytics.

Even guru Neil Patel’s guide for content marketing beginners with budgets of $0 talks about using Ahrefs for keyword research. But I’d be willing to bet that most solopreneurs — whether a dentist, a housepainter, or someone selling personalized baby bibs on Etsy) would have to do research just to find out what that means.That’s because most of the content about content marketing is aimed at enterprise-level organizations (or, at the very least, SMBs), because they have the greatest ability to pay for all of those add-on services.