HOW TO IMPROVE EVENT OUTCOMES WITH ACCOUNT BASED MARKETING
Event marketing technology firm Bizzabo recently won theSIIA CODiE award for best technology company, for the second year in a row. Bizzabo has raised $27M in new funding and more than doubled its revenue in the last year, with clients like Forbes, HubSpot and The Wall Street Journal. And Bizzabo’s Vice President of Marketing, Alon Waks, says it’s all because of account based marketing an approach that he believes should be integral to event marketing.