How to Write Unparalleled Marketing Copy For Your Business

The best way to write marketing copy for your business is to make sure you stay in line with brand guidelines, comply with the voice you established and adhere to the marketing plan your team innovatively created to get the message of your company across to your target audience. No matter what kind of company you are, there is always a place for great copywriting, and there is always a way to create a compelling message for readers. Let’s back up and ask ourselves one very important question before going further: what is copy? According to Business Directory, copy is “Text of a print, radio, or television advertising message that aims at catching and holding the interest of the prospective buyer, and at persuading him or her to make a purchase all within a few short seconds.” Copy is writing. Basically, good copy rests on the ability to convey a persuasive message quickly to an audience.  The first key in creating good marketing copy is to make sure you know your brand guidelines and how to write within that framework. Yes, writing grammatically correct sentences with the right font and graphics is important, but before any of that, there has to be consistency in the way you decide to present information. Do you have a concise representation of your brand guidelines that you can base this off of? If not, here are a few quick things that are essential to establishing these guidelines.