Inbound Vs Outbound: What You Need to Know

Is your marketing strategy headed down a dead-end street?We all have that one friend whose stories never seem to end, that one person that we want to hang out with every once in awhile, but always regret it afterwards. Remember the feeling of being stuck in an infinite loop of their monologues? By the end of the coffee break, you have heard about the greatest thing that has ever happened to them, and the second greatest thing, and the third and the twenty-sixth.In all honesty, for most of the meetup you are bombarded with the information you might not even be interested in. At one point (probably while drifting off during one of their monologues) you probably realized you should be making new friendships with people who actually listen to your stories, value your opinions and share your interests and ideas, instead of the ones who only use you for your pair of ears.You see, marketing and friendship have a lot in common. Both are a two-way street. If you are only exposed to content without being given space to utter a thing, what is the point of partaking in the dialogue? Are you being treated respectfully? And should you make new friends/choose a new marketing strategy? Well, according to Barney’s rule – you should, because:New vs Old Approach: Inbound vs Outbound Marketing.