Infer launches predictive account-based behavior scoring solution
Predictive sales and marketing platform Infer has launched a new predictive account-based behavior scoring solution for marketers, aimed at providing B2B marketers with tools to focus on accounts that are most likely to close quickly.The solution focuses on bringing account engagement insights into an organization’s CRM, helping B2B marketers identify marketing-qualified accounts (MQAs) to drive engagement, gather feedback on ABM programs and measure pipeline acceleration more easily.