Integrate Buys ListenLoop To Help B2B Marketers Link Programmatic To Demand Gen

Most B2B marketers more than 60%, according to Dun & Bradstreet – spend on programmatic advertising. But when trying to connect their programmatic investment to actual leads generated down in the funnel, they hit a wall. To help them break through, Integrate, a mar tech and data orchestration platform for B2B marketers, is acquiring ListenLoop, a programmatic self-serve software platform centered on account-based marketing. The acquisition, announced Wednesday, is Integrate’s first foray into M&A. Jeremy Bloom, Integrate’s CEO, and founder declined to share the deal price but said ListenLoop’s 25 employees composed mainly of engineers are coming aboard, bringing Integrate’s total headcount to around 225.