Lead Liaison Adds Sales Enablement to Bolster Account-Based Marketing and Sales Prospecting

Today, sales and marketing solutions provider, Lead Liaison, launches a legion of sales enablement capabilities to function alongside other core components of their Revenue Generation Software®.This development is a result of years of industry research and collecting feedback from clients and partners. According to Salesforce.com, 40% of sales teams do not have a playbook or defined strategy. Companies with a defined, repeatable process are 33% more likely to be high performers. “The win rate,” Salesforce.com says, “is over 50% for two-thirds of companies that have a defined process in place.” Lead Liaison now gives salespeople the functionality needed to create systematic, successful processes.The capabilities are focused on sales enablement, also referred to in the market as sales engagement or sales acceleration. Capabilities include an incredibly exciting feature which the company is calling “2-way email sync”, meaning users no longer have to Bcc a third party sales and marketing system. It supports any email provider, including Office 365, Exchange, Gmail, and many more.Lead Liaison’s Sales Enablement capabilities are the industry’s only prospecting and Account-Based Marketing (ABM) solution that combines offline and online strategies, called Lead Liaison Rhythms™. Those offline strategies include postcards, flyers, and even handwritten follow-up letters. These offline strategies, when used with online strategies like email and website visitor tracking, give sales people the power to be omnipresent in their sales efforts.