LinkedIn Publishes New Guide on How B2B Brands Can make Best Use of Video

With visuals - and video in particular - becoming a more significant part of the LinkedIn user experience, the professional social network has this week published a new guide which outlines how B2B organizations can make best use of video content in their digital marketing efforts. As LinkedIn explains, B2B brands don't always consider video within their content efforts, or see a way they can use it:  "We’re told that it has to be incredibly short to keep people’s attention, and it’s easy to assume that it needs to be funny, dramatic and have a Hollywood-style production budget as well. It can be difficult to imagine a role for video when you need to explain technical products to a very specific target audience." Countering this, LinkedIn's guide provides an overview of the key elements required to make effective B2B video content, and provides watchable examples of brands which are doing so effectively.