Making ABM Campaigns Work

As marketing and sales technologies improve, new marketing strategies surface which turn traditional tactics on their ear. One amazing example of this is account based marketing (ABM). Unlike the traditional marketing funnel, with a large, anonymous top of funnel, ABM is like an inverted funnel – instead of inefficiently spending to generate thousands of leads to find a small number of desirable opportunities – ABM targets known, pre-qualified accounts with high quality, personalized marketing campaigns.