'Marketing Today': At The Brand Marketing Summit

This week finds “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing, I took the time to talk to four of the marketers in attendance. They discussed the challenges facing their brands, the evolution of the customer journey, the measures they take to amplify and strengthen their brands, and even things that they love and/or hate. Not only that, in a moment of self-discovery, I realized that I’m actually a Millennial and not a member of Generation X. Who knew?