MLB and mitú Partner for “Always-On” Content Targeting Multicultural Youth
Major League Baseball (MLB) and mitú announced their new "Always-On" content campaign designed to deliver unique MLB content to multicultural youth. Beginning in February, MLB and mitú will unveil an array of exclusive digital content that will appear across a variety of mitú and MLB distribution channels. As part of the partnership, mitú will leverage its proprietary technology to measure response and sculpt content to maximize engagement and reach for a young multicultural audience.