MRP And Oracle Marketing Cloud Work Together To Advance Account-Based Marketing

A leading global provider of AI-powered customer acquisition software and services, today announced its collaboration with Oracle Marketing Cloud to empower email marketing as an integral, orchestrated component of its account-based marketing (ABM) programs. The collaboration, which includes two forms of integration between MRP Prelytix and Oracle Eloqua, will enable MRP clients to trigger email marketing as a synchronized piece of their ABM strategy. Clients can use a master Eloqua instance directly connected to MRP Prelytix or connect an existing Eloqua instance. This integration offers a robust, bidirectional data exchange that effortlessly coordinates Oracle Marketing Cloud deployments with ABM programs managed by MRP Prelytix. "One of the greatest opportunities in ABM today is to integrate the data and messaging of marketing's most valuable communication channel, email marketing," said MRP Chief Marketing Officer and Co-Founder Jim Regan. "This news is critical for B2B marketers who want to drive and measure revenue impact through truly personalized, triggered and consistent messaging from their ABM program."