MWWPR Proprietary Analytics Platform MPACT Finalist for Best Marketing Technology

MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report’s Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT was developed and built by the firm’s Insights and Analytics team to track communications efforts in an attempt to help get closer to solving an industry-wide problem of showing how public relations solutions impact business outcomes.