One Inc. receives the 2021 Killer Content Award for their account-based marketing campaign with a 200X ROI from B2B Marketing Agency UviaUs

For almost 10 years, Demand Gen Report has given a Killer Content Award to twenty-eight companies to recognise creative marketing. They focused on brands who had conquered the uncertainty of 2020, businesses that had "smashed their objectives and achieved the top of their industry scoreboards" for 2021.

One Inc. was named the winner of the B2B Account-Based Marketing Campaign category, which recognises customised B2B efforts aimed at difficult-to-reach decision makers. One Inc. provides a centralised platform for digital payments for insurance premiums and claims. Because of the uniqueness of their product, they must reach out to C-suite executives at the top of insurance firms.

One Inc. collaborated with B2B marketing company UviaUs to create and launch their winning campaign. By delivering a high-impact wooden box with the target company's name engraved on the outside, it blended narrative with customised gift-giving.

Due to the bespoke nature of the box, it was able to circumvent gatekeepers and arrive straight on the desks of C-suite executives. When they opened the package, they saw a customised present as well as an autoplay video introduction from One Inc's CEO.

"Each video is customised to each account and receiver, addressing [the executive] by name with their particular pain issues," according to UviaUs. (UviaUs) At the conclusion of the video, One Inc.'s CEO points out the notecard inside the box, which offers a QR code to immediately schedule a meeting.

11 new prospects were introduced to One Inc.'s pipeline from 200 accounts, resulting in a 200X ROI. The Killer Content Awards praised the campaign's personalised nature, saying, "In the world of personalised outreach, there's no such thing as too much — in actuality, the more personalised you can start making a campaign, the better." (Demand Gen Report) The Killer Content Awards, or "Finnies," recognise brands that take their marketing to new heights by reimagining what content can do. The 2021 awards focused on adapting to the challenges of 2020, recognising "compelling and innovative campaigns" generated "despite all the chaos." (B2B Marketing Exchange) According to Demand Gen Report's Senior Content Strategist, "As far as the evaluating plan goes, this year was perhaps the toughest year to date... We're living in the age of virtual deluge, however these b High-profile companies such as HP, ShopifyPlus, and GettyImages were among the other Finnys winners this year.