PushSpring and comScore Partner to Deliver Enhanced Mobile Audience Segments for Programmatic Buying

PushSpring announced a partnership with comScore to introduce mobile audience segments, based on comScore Mobile Metrix and PushSpring’s App Graph data, for use in programmatic ad buys. PushSpring says it provides advertisers and app publishers with mobile app audience data for more than 200 million unique device IDs in the US and Canada. The company leverages billions of mobile app data signals and related device data to develop PushSpring Personas and App Genre Segments that marketers can quickly and efficiently factor into their ad targeting and campaign equations.