Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. The platform is positioned to give marketers a 360-degree view of every possible customer via The Network of Record. It aims to provide trusted, real-time data and enables marketing teams to create “master records” with an unlimited scale for enterprise data volumes to drive growth, reduce costs and avoid the plague of inaccurate data.