Radius Integrates with Oracle Marketing Cloud

Radius, the San Francisco-based predictive marketing software vendor, today announced a combined solution with Oracle Marketing Cloud to help B2B marketers surface most promising leads and prospects. The eight year-old vendor, which bases its predictive capabilities on a data-set spanning all US businesses, offers solutions for market and customer insights, ABM, and predictive acquisition and prioritization. Now available from the Oracle Cloud Marketplace, users can implement the Radius platform within Oracle Marketing Cloud, adding new prospects from high-performing segments into campaigns, and targeting prospects with a high likelihood to convert.