Shell on overcoming the B2B challenges of GDPR
Marketing Week | November 24, 2017
Conversations around the EU General Data Protection Regulations (GDPR) often focus on consumer concerns and expectations but the challenges for B2B brands are equally if not more complex.Encouragingly, most B2B marketers (72%) do have a good awareness of GDPR, and the majority (64%) believe their organisations are somewhat or extremely prepared for the new data laws, 6% higher than the average, according to the DMA’s latest research.