Snapchat quietly launched sticker packs to win over creators

Snapchat’s charm offense with creators continues with the trial of creator-made stickers. This comes on the heels of the launch of Storytellers, a program launched last week that connects brands with top creators to make ad campaigns on Snapchat. Last week, Geir Ove Pederson, aka Geeohsnap, launched the first creator-made sticker pack for Snapchat. It showed up when users clicked the start button within the sticker section of the app. On July 29, Ketnipz, a popular cartoon created by Harry Hambley, appeared as a sticker pack. Hambley had previously worked with Instagram on a catnip sticker. Also coming soon are sticker packs from Cyrene Quiamco, aka Cyrene, whose pack features a character commonly featured on her snaps named Elias; Alex Richter, aka decalex, is creating one of calligraphy; Audrey Spencer, aka cakes1todough1, is launching a sticker pack of cats; and Mike Metzler, aka Metz044, made one of the corgis, a common element of his Snapchat Stories.