Terminus Co-founder & CMO Authors "Account-Based Marketing For Dummies
Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing, an innovative quality-over-quantity sales development strategy that is fundamentally changing the way modern B2B marketers engage customers. Account-Based Marketing For Dummies is now available from Wiley Publishing, publishers of the best-selling For Dummies reference series.