Atlanta-based Terminus is continuing its expansion into the Europe, Middle East and Africa (EMEA) market. The marketing technology company hired tech veteran Gavin Dimmock as vice president and general manager of EMEA. Gavin Dimmock will be accountable for the company's first international office opening and operations in London.
Dimmock will bring innumerable opportunities to Terminus. On this new venture Gavin Dimmock, GM of EMEA at Terminus, said, “Progressive marketing and revenue leaders are increasingly shifting to full-funnel ABM to help support and drive their overall account expansion, customer acquisition, and retention strategies. ABM is much more than marketing; it’s how go-to-market teams work together to drive long-term revenue growth. And Terminus is building the most complete platform available. With our international expansion, Terminus is now positioned to help even more companies rapidly improve how they go to the market to drive exceptional customer experiences. This is a world-class team, and I’m honored to be part of as we scale internationally.”
With Terminus, EMEA go-to-market teams have the access and ability to target millions of companies internationally. The Terminus Engagement Hub offers the best-in-class contextual targeting translated into over forty different languages. Also, the updated Terminus and LinkedIn Marketing Solutions integration of Terminus customers will reach and engage target accounts in one of B2B’s best-performing channels.
Therefore, following its new integration with LinkedIn Marketing Solutions, Terminus releases new innovations for enhancing ABM strategies. The company bowled out novel features to improve the overall Terminus Chat experience and streamline Web Experiences within the Terminus Engagement Hub, including:
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The Terminus Chat dashboard to better display how chat is influencing pipeline month-over-month.
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Embedded website personalization, which will allow customers to greet visiting accounts by name on any page.