The 3 Steps of Using Automated Marketing to Convert Leads

Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house marketing team vs. that of large corporation, you’ll burn your resources trying to keep up manually. Automated marketing lets you manage your time better by carrying out certain tasks for you. You can then spend more time evaluating your campaign and interpreting analytics   everything outside the realm of automation. Businesses use to only work with contact information and leads. This made the conversion process a total shot in the dark since the leads were indistinguishable from each other. Automated marketing provides a wealth of information regarding leads. According to this Entrepreneur article, the first thing you should do is create a database.