The Basics of Remaining Compliant in the World of Lead Generation

Transparency is more important than ever for the lead generation industry and partnerships are an extension of a business’s story to the outside world. However, while partnerships can lend credibility and open up new opportunities, they also present a risk.For the Higher Ed industry, in particular, this risk can be seen in recent for-profit university closings and the news stories that have circulated as a result. Those associated with such businesses are often pulled into the negative narrative.But how can a business be sure that a prospective partner shares the same goals and values? It’s important to do some research. We’ve always been quite selective with our partnership opportunities. Here are some of the ways to research prospective partners and assess risk prior to beginning a business relationship.Compliance The Basics At the very minimum, businesses should have a high-level understanding of how the partner presents itself to the public. The basic channels to consider? A company’s website and social media. Those in lead generation can determine whether a business is established and has built trust in the community. Its channels can reveal whether it is an industry leader or if it might tiptoe too close to industry standards or regulations.Questions to ask: How long have they been in business? Who are their current partners? Is there a section for press releases? If so, what kinds of announcements have they made? Have they won awards? Any signs that the entity has ever changed its name? Are the postings on social media regular or lacking for months at a time? Is the messaging appropriate on these channels or is it salesy? Are there comments from the public on its social channels, and if so, are they largely negative?