The Impact of Email Branding When Gathering Insightful Data

Every CX program wants to gather as much insightful data as possible. We all are asked to provide our feedback multiple times every day. One day, I decided to count how many times I was asked to provide feedback. I initially thought maybe once per day, but when I counted it, I was invited to provide feedback about four to five times on an average day. It came from email surveys, requests for reviews, receipt surveys, web intercept surveys and various other ways. You can try this out yourself and see how many times you are asked to provide feedback, it may surprise you. Many people tend to ignore, throw away or automatically delete a lot of invitations to provide feedback. It is vitally important to find ways to get the feedback you need when your clients may already be fatigued by everyone else trying to vie for their attention. What can you do to make your invitations for feedback superior to others?