On January 17, 2023, The Marketing Practice, a worldwide B2B marketing firm specializing in brand activation, ABM, and demand generation, named Jeff Johnson its new U.S. General Manager. He has 20 years of worldwide leadership and marketing experience. He will focus on expanding The Marketing Practice's U.S. division in his new role.
Johnson's appointment follows a year of significant development for The Marketing Practice, highlighted by the acquisition of five agencies in the United States, United Kingdom, and Asia-Pacific, including Campaign Stars, Kingpin, 90octane, Omobono, and Rombii. Johnson's objective for 2023 is to continue integrating the five firms into a single unstoppable B2B marketing agency that highlights and complements each of their respective skills. He intends to enhance the organization's present structure and introduce modifications in order to better serve U.S. clients.
Before joining The Marketing Practice, Johnson was the President of NP Digital, overseeing the company's expansion to over 600 people and over $100 million in sales. He also served as Managing Director and Senior Vice President (SVP) of strategic account development and business development and played a vital role in iCrossing's growth to 650 employees and $125 million in sales.
Johnson said, “I’ve been fortunate enough to work with so many great people along the way and build agencies that have provided many good jobs.” He added, “I think the biggest personal satisfaction I get out of this is to see how many people have started their careers within these agencies, whether straight out of school or early on in their professional careers.”
(Source – Businesswire)
About The Marketing Practice
The Marketing Practice, a worldwide leader in B2B marketing, was founded in 2002. It operates in the US, the UK, Germany, Singapore, and Australia. It helps major, expanding B2B organizations acquire new clients, expand their clientele, and enhance channel performance. It employs over 500 individuals. ServiceNow, Salesforce, and Lenovo are a few of the company's notable customers. In addition, it is a recognized pioneer in demand creation, account-based marketing, and brand activation. It believes that B2B marketing is most effective when seen as a growth engine rather than a series of projects. By integrating creativity and strategy with data, digital, martech, and inside sales skills, the company collaborates with customers to produce outcomes, not simply outputs.