This Week in Content Marketing: Google, Facebook to Purchase Content in 2017

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.This week, Robert and I recap the biggest content marketing stories from the past year and predict some trends we expect to see in 2017, including new content purchases Facebook and Google may be looking to make; brands betting big on buying media companies; and greater business model diversity from publishers and marketers alike. Our rants and raves feature the late, great George Michael and a new book from Michael Lewis; then we wrap up our final episode of 2016 by highlighting “house organs” in our Example of the Week.