What Does Facebook’s Newsfeed Update Mean for Your Social Strategy?

Earlier this month, Mark Zuckerberg announced Facebook would be once again changing the news feed algorithm. Now, there will be more priority on content from “friends, family, and groups”, meaning that Pages will be less visible. While this may be a good thing for consumers who are tired of seeing their feeds inundated with commercial content – it’s not a good thing for businesses that rely on Facebook marketing to connect with current and prospective customers. Changes will roll out over the next few months, and this will likely translate to much lower organic reach. No one really knows exactly what goes into the Facebook News Feed algorithm, but just like with Google – we have some clues and good ideas based on experimentation. While we don’t know what the changes will be, Facebook will still make it possible for businesses to interact with people on Facebook – but those who lack interaction will see a dramatic decline in distribution. This is because Facebook is concerned about providing a quality experience that promotes a user’s well-being – and their research shows genuine interactions between friends is what does that.