When Should You Expect to See Results from a Content Marketing Strategy?

“How long does it take for content marketing to work?” I’m asked this simple, and completely reasonable question, often, and it always gives me pause because I know that the answer - “it depends” - won’t be enough. I get it. Really, I do. I help smart people, like you, build content marketing strategies, and I know you understand that content marketing is a journey. But, knowing that content marketing requires patience and actually feeling patient is not the same thing, especially when other priorities are competing for your time. If you could get some sign any sign- that you're on the right path, it would be so much easier. This is exactly why you need a content marketing strategy. Examining your reasons for creating content and using that information to prioritize and guide your work is like getting fuel and a map for your journey - a map, with checkpoints, so you can track your progress and make adjustments along the way. In this post, we'll take a look at a few components of a content marketing strategy, and discuss how each can help you drive results and what you should expect.