Why Account-Based Reporting Is Essential To Successful B2B Marketing
"Large deal sizes require a different marketing approach. And a different marketing approach requires a new way to do reporting. If you’re targeting large accounts — i.e. whales — then you need the best approach to hunting them. Where account-based marketing (ABM) is the strategy for hunting whales, account-based reporting is knowing how many ships to send out. In this post we outline how account-based reporting works and you’ll see just how important it is to ABM"