Why Your “Fully Automated” Marketing Machine Isn’t Delivering the Results You Expected

Get the best available automation experts on your marketing team now!One of the hottest trends in all of marketing in recent years has been the dramatic increase in automation options capabilities. As the potential ROI of automating a ballooning suite of marketing operations becomes more and more apparent, interest has risen dramatically.In response, the amount of tools, technologies, and marketing automation consultants available to cater to marketers’ automation needs has also grown exponentially. For reference, here’s what the “Marketing Automation” category of chiefmartec. com’s annual “Marketing Technology Landscape Supergraphic” looked like in 2012 But while automation is increasing in marketing operations across the board, results aren’t always growing at the same pace.