ABM ACCOUNTS

Zoominfo Takes First Place In Sales Intelligence, Joins 26 Other Grids In G2's Summer Grid Reports For 2021

Zoominfo | July 06, 2021

ZoomInfo, a global pioneer in go-to-market information solutions, revealed today a company-record 27 No. 1 rankings in G2's Summer 2021 Grid Reports. ZoomInfo surpassed LinkedIn Sales Navigator to take the top spot in Overall Sales Intelligence and swept all four grids in the Lead Capture, Lead Intelligence, Market Intelligence, and Marketing Account Intelligence categories.

ZoomInfo showed on 43 G2 Grid Reports, the most ever, one more than its previous high of 42 in Spring 2021. ZoomInfo's 27 best-in-class placements broke the company's previous record of 26 in Spring 2021. The company has maintained its No. 1 ranking in 25 ranks from the previous quarter, including 18 grids that it has dominated for at least four consecutive quarters.

“We are sure that the ZoomInfo platform continues to provide best-in-class assistance to go-to-market professionals in a number of ways, but it is always nice to receive that confirmation from our customers,” said ZoomInfo Founder and CEO Henry Schuck.
“As we continue to develop the ZoomInfo platform to assist more and more sellers, marketers, and recruiters in exceeding their targets, we value any input from consumers and independent rating firms like G2.”

ZoomInfo received praise for its adaptability as a lead enrichment tool as well as an intelligence and automation solution for sales, marketing, and recruitment professionals.
With its new ZoomInfo Recruiter platform, which has been in operation for less than a year, the business has already broken into all four Recruiting Automation grids.
Also worth noting:
  • ZoomInfo received at least 19 No. 1 rankings for the fourth consecutive set of Grid Reports, averaging 23.5 top places.
  • For the sixth quarter in a row, ZoomInfo has at least one new No. 1 ranking (Overall Sales Intelligence and Buyer Intent Data Tools: Mid-Market).
  • ZoomInfo remained at the top of the Marketing Account Intelligence grids in both the overall and mid-market segments for the 14th consecutive quarter.
  • ZoomInfo was named the No. 1 Enterprise solution in all three areas of Sales Intelligence, Market Intelligence, and Marketing Account Intelligence for the fifth quarter in a row.
  • ZoomInfo was recognised the best Enterprise solution in six distinct categories.
  • ZoomInfo led LinkedIn Sales Navigator in the Enterprise Sales Intelligence grid for the eighth quarter in a row.
  • ZoomInfo maintained or increased its position in 41 of 42 grids in which it appeared the previous quarter.
  • ZoomInfo debuted in the Buyer Intent Data Tools grid at the Mid-Market level, taking first place.
  • Only four of ZoomInfo's 43 rankings were not in the top two on the grid.
Several more ZoomInfo products were named to G2's Summer 2021 Grid Reports as well. ZoomInfo Engage appeared on the grids for Email Tracking, Outbound Call Tracking, and Sales Engagement in the Overall, Enterprise, Mid-Market, and Small Business categories. ZoomInfo InboxAI was ranked in Customer Success and Email Tracking on the Overall, Mid-Market, and Small Business grids.

The Summer 2021 Grid® Reports are built on G2's proprietary technology, which computes customer happiness and market presence rankings in real time. ZoomInfo's high placement in these categories, based on user reviews and data compiled from online sources and social networks, illustrates the idea in which best-in-class data feeds each step of a sales and marketing professional's workflow, and exposes the need for an automated path leading to go-to-market intelligence.

No. 1 Placements (27)
Lead Capture
Lead Capture: Enterprise
Lead Capture: Mid-Market
Lead Capture: Small Business
Lead Intelligence
Lead Intelligence: Enterprise
Lead Intelligence: Mid-Market
Lead Intelligence: Small Business
Market Intelligence
Market Intelligence: Enterprise
Market Intelligence: Mid-Market
Market Intelligence: Small Business
Marketing Account Intelligence
Marketing Account Intelligence: Enterprise
Marketing Account Intelligence: Mid-Market
Marketing Account Intelligence: Small Business
Email Verification
Email Verification: Mid-Market
Email Verification: Small Business
Lead Mining
Lead Mining: Mid-Market
Lead Mining: Small Business
Sales Intelligence
Sales Intelligence: Enterprise
Buyer Intent Data Tools
Buyer Intent Data Tools: Mid-Market
Account Data Management: Enterprise

No. 2 Placements (12)
AI Sales Assistant
AI Sales Assistant: Enterprise
AI Sales Assistant: Mid-Market
AI Sales Assistant: Small Business
Account Data Management
Account Data Management: Mid-Market
Account Data Management: Small Business
Sales Intelligence: Mid-Market
Sales Intelligence: Small Business
Visitor Identification
Visitor Identification: Mid-Market
Recruiting Automation: Mid-Market

Other Placements (4)
Recruiting Automation
Recruiting Automation: Enterprise
Recruiting Automation: Small Business
Visitor Identification: Small Business

No. 1 Placements by Quarter
Summer 2021: 27
Spring 2021: 26
Winter 2021: 22
Fall 2020: 19
Summer 2020: 10
Spring 2020: 7
Winter 2020: 8
Fall 2019: 8
Summer 2019: 5
Spring 2019: 5
Winter 2019: 3


About Zoominfo:
ZoomInfo is a Go-To-Market Intelligence Solution used by over 20,000 businesses globally. By combining best-in-class technology with unparalleled data coverage, accuracy, and depth of company and contact information, the ZoomInfo platform enables business-to-business sales, marketing, and recruitment professionals to reach their numbers. ZoomInfo provides more predictable, faster, and sustainable development for its customers by integrating with processes and technology stacks such as the best CRM, Sales Engagement, Marketing Automation, and Talent Management apps. ZoomInfo places a premium on GDPR and CCPA compliance. In addition to developing the industry's first proactive notification programme, the firm is a licenced data broker in California and Vermont. Learn more about ZoomInfo's dedication to compliance, privacy, and security.

Spotlight

Content marketing has been the buzzword for almost half a decade now. Brands which do content right win at social media and SEO. Google algorithms now heavily focus on useful and entertaining content and the game of SEO has become a race to produce the best content in the niche. Many SEO agencies have positioned themselves as content marketing agencies and traditional ad agencies have reorganized their companies to win at content marketing.


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ACCOUNT-BASED DATA

Demandbase Hires Brewster Stanislaw as Chief Product Officer; Adds Even More Caliber to Executive Team

Demandbase | December 16, 2021

Demandbase, the B2B go-to-market leader, today announced it has welcomed Brewster Stanislaw on board as chief product officer. The seasoned operator and entrepreneur has made an impressive name for himself over the past decade in the MarTech world, serving most recently as director of product at Google. In this role, he was responsible for the MarTech stack that helped scale Google Cloud to $20 billion at ~50% annual growth. Stanislaw brings his extensive experience, technology expertise, and industry knowledge to Demandbase’s B2B go-to-market suite. His addition to the executive team signals that the company is planning to invest deeply in product and innovation to continue delivering the most comprehensive, innovative B2B go-to-market solution on the market. “As a long-time participant in the MarTech ecosystem, I’ve always admired Demandbase from afar. But when I ran marketing systems in a previous role, I saw first-hand just how transformative Demandbase’s solution for B2B go-to-market orgs is. So when the opportunity arose to join the company and build on its already impressive successes, I jumped at the chance, ” said Stanislaw, chief product officer at Demandbase. “Digital transformation is fundamentally reshaping the way GTM teams engage with customers and Demandbase is defining that future. The company is already growing rapidly through relentless innovation and a steadfast commitment to customers and I’m deeply excited to work with the team, our customers, and our partners to further accelerate that progress.” Prior to his position with Google, Stanislaw was head of product and strategy at Adobe, where he conceptualized the company’s B2B Customer Data Platform. He came to Adobe via the consecutive acquisitions of Marketo and Bizible, where he served as vice president of product and strategy. Previously, Stanislaw spent time as co-founder & chief executive officer at Inside Social, until its acquisition by Simply Measured where he served as Head of Product before it was acquired by Sprout Social. “All it takes is one glance at Brewster’s resume to know he’s the real deal,” said Gabe Rogol, chief executive officer at Demandbase. “Not only does he have extraordinary technology chops, but he’s also served in product-based leadership positions at some of the most exciting and fastest growing companies in existence. We’re getting the best in the industry to oversee and lead our products’ evolution. We’re beside ourselves with excitement at all the possibilities, and welcome Brewster with open arms.” Stanislaw is a Seattle native, who graduated magna cum laude from the University of Pennsylvania in Philosophy, Politics, Economics and in Communication. Outside of his day job, he is an active angel investor, startup advisor, and mentor. About Demandbase Demandbase is transforming the way B2B companies go-to-market. Demandbase One is the most complete suite of B2B go-to-market solutions, connecting the leading account-based experience, advertising, sales intelligence, and B2B data solutions so Marketing and Sales teams at the biggest and fastest-growing companies can collaborate faster, share intelligence, and experience explosive growth.

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BUYER INTENT DATA

With New Integration, RollWorks and G2 Give B2B Marketers Richer Insights Into Buyer Intent

RollWorks, G2 | February 24, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced a new partnership with the largest software marketplace G2 that further bolsters its intent signal offerings. With the integration of G2 Buyer Intent, Rollworks customers now have a powerful way to capture multi-faceted, account-level intent signals and can use that data to better identify and prioritize the right accounts across their entire account-based marketing approach. RollWorks recently found that nearly three in four marketing and sales professionals indicate customer acquisition as the primary goal of their ABM strategies. As such, the need for intent data that provides early and real-time account activity and research that indicates buyers' interest in a specific solution—and their likelihood to purchase—has never been more critical. Ideal for organizations wanting to gain more granular account activity data, expand their prospecting and engagement, and identify customers at risk for churn, RollWorks' G2 integration provides the keen insight both marketing and sales teams need to understand where accounts are within their buying journey and determine who, how, and when accounts and specific users should be engaged. "Comprehensive, accurate data is the lifeblood of any mature account-based marketing strategy," said Mike Stocker, VP of Partnerships at RollWorks. "Comprehensive, accurate data is the lifeblood of any mature account-based marketing strategy," said Mike Stocker, VP of Partnerships at RollWorks. "With our partnership, both RollWorks and G2 customers have more account intent data to identify and engage in-market prospects and uncover existing accounts at risk for churn. Organizations can also understand how G2 activity impacts an account's buying journey, enabling them to, ultimately, more efficiently grow their revenue." RollWorks customers can leverage G2 Buyer Intent in three main ways: Build Target Account Lists to discover more accounts that are actively researching specific products and categories on G2's website, including insights on product-specific and competitor comparisons. Customize Account Journey Stages to inform marketing and sales strategy for outreach and view how accounts are progressing through their designated buying journey. View Account Journey Events to help determine what is influencing an account's progression and regression and inform ABM efforts. "G2's Buyer Intent data layered with RollWorks' fit, intent, and engagement signals provides the powerful, actionable insights that teams need to effectively identify relevant buyer behaviors and reap more ROI from their go-to-market strategies," said Brittany Wroblewski, VP of Strategic Partnerships at G2. "There's a clear appetite for this type of richer data set, and we're excited at how quickly our mutual customer base has begun to adopt these new capabilities. We will continue listening to the market and look forward to evolving our partnership with RollWorks in the future." "The RollWorks and G2 integration gives us an additional layer of insight into our customers' stage in their purchasing journey and helps us better cater our ABM strategy to serve them at the right place and right time," said Tommy Nguyen, Senior Manager of Digital Marketing at Laserfiche. Since 2020, RollWorks has heavily invested in its own data foundation—including enhancements to firmographic data identification and IP to domain resolution—that has elevated the overall company match rate of accounts targeted by RollWorks customers to 98%. These strong investments in RollWorks' data assets, combined with the company's Global Partner Program with market leaders like G2 and Bombora, position RollWorks to offer one of the industry's most robust data capabilities. About RollWorks RollWorks, a division of NextRoll, offers ambitious B2B companies an account-based platform to align their marketing and sales teams and confidently grow revenue. Powered by proprietary data and machine learning, RollWorks' solutions address the needs of organizations large and small — from those with best-in-class ABM programs to those just beginning their exploration. By empowering teams to identify their target accounts and key buyers, reach those accounts across multiple channels, and measure program effectiveness in their system-of-record, RollWorks is an indispensable platform for marketers and sellers who believe that an account-based approach is just good business. To learn more visit www.rollworks.com. About G2 G2 is the world's largest and most trusted software marketplace, helping more than 60 million people every year make smarter software decisions based on authentic peer reviews. Thousands of companies partner with G2 to build their reputation, manage their software spend, and grow their business -- including Salesforce, Hubspot, Zoom, Adobe, and more.

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ACCOUNT-BASED DATA

FUSIONWRX Inc. Finishes Runner-Up for the 2021 “Best Customer Experience Execution” Pinnacle Award from the American Marketing Association

FUSIONWRX Inc | January 31, 2022

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ACCOUNT-BASED ADVERTISING

6sense Named G2's 2022 Best Software Awards for Marketing Software

6sense | February 10, 2022

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