Sales Tips: Aligning Sales & Marketing for Account-Based Success

July 31, 2018

When it comes to account-based sales, your sales heroes may be ready for action. But the most effective account-based strategies require efforts from additional players on your marketing team. Marketing provides an innovative approach that help to break through the monotony of common sales tactics. Instead of simply sending out emails and making phone calls, marketing builds personalized content for accounts or targets cold leads with specific ads that can boost connection rates and bring in more deals.

Spotlight

Side Door Digital

When you’re not hitting your revenue targets, have an issue with a KPI that you can’t resolve, or you simply know in your gut that your business isn’t as healthy as it could be, pinpointing the priorities can feel overwhelming. Side Door is a marketing consultancy that has evolved from a decade and half of agency experience to address the common problem, “Where do I start?” Your progress can’t be trusted to unproven counsel and you can’t afford to spend time and money testing the waters. Quite frankly, it shouldn’t be that hard to find help for your business that will produce, deliver, and take accountability. Each of our three core offerings is designed to help get you out of the rut, out of your comfort zone, and through the budget barrier to help you take action and change your business step-by-step. If you’ve got an appetite to tackle your company’s greatest opportunities then we’re here to help.

OTHER VIDEOS

Intent Based Marketing: What It Is and Why You Should Use It

video | January 31, 2023

Intent Based Marketing: What It Is and Why You Should Use It In Your Digital Marketing Strategies. What if you could tell which visitor coming to your landing page is MORE LIKELY to make a purchase? What if you could make an accurate guess even before they make the buying decision?...

Watch Now

SaaS Sales and Lead Generation: How to Get More B2B Leads that Convert

video | February 1, 2023

Getting a consistent flow of new leads is vital for SaaS Sales. In this video, you'll learn evergreen sales strategies that make lead generation a breeze so you can focus on selling. If you’re selling a SaaS product, your sales team NEEDS effective strategies and sales funnels, with worthwhile leads that actually convert into long-term customers. If you’re looking to improve lead quality, build lasting relationships, and make more sales, here’s your new SaaS sales guide....

Watch Now

Six Secrets to Taking Your Customer Experience to the Next Level

video | January 24, 2023

Are you on a quest to improve your customer service? With word-of-mouth and recommendations becoming the main drivers of new business, customer experience is more important than ever. Join us on a journey to discover six effective ways to boost your customer service and take your customer experience to the next level....

Watch Now

Personalise Customer Experiences with Dynamics 365 Marketing

video | January 25, 2023

This video provides a demonstration of how new capabilities in Microsoft Dynamics 365 Marketing, aided by AI, can improve how customers in an orchestrated customer journey are engaged. Learn how Artificial Intelligence (AI) can help determine and direct targetted and personalised messages your customers want....

Watch Now

Spotlight

Side Door Digital

When you’re not hitting your revenue targets, have an issue with a KPI that you can’t resolve, or you simply know in your gut that your business isn’t as healthy as it could be, pinpointing the priorities can feel overwhelming. Side Door is a marketing consultancy that has evolved from a decade and half of agency experience to address the common problem, “Where do I start?” Your progress can’t be trusted to unproven counsel and you can’t afford to spend time and money testing the waters. Quite frankly, it shouldn’t be that hard to find help for your business that will produce, deliver, and take accountability. Each of our three core offerings is designed to help get you out of the rut, out of your comfort zone, and through the budget barrier to help you take action and change your business step-by-step. If you’ve got an appetite to tackle your company’s greatest opportunities then we’re here to help.

Events