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What is Behavioral Targeting?

What's all this talk about Behavioral Targeting? And how can you use it to increase your marketing ROI? Find out in 60 seconds with this video from The 60 Second Marketer.

Spotlight

Vaimo

Founded in 2008, Vaimo is the global leader in delivering award-winning digital storefronts, omnichannel solutions and mobile apps on the Magento platform. Our only focus is to drive digital commerce success for our B2B and B2C brand, retail and manufacturer clients. With 20 offices across the globe and over 400 employees, we provide an international presence that allows us cultivate close, long-term relationships with our clients. Magento has recognised our leadership by promoting us to a Global Elite partner status in 2017, selecting us as a Commercial Partner of EMEA in 2017, EMEA Omni-channel Partner of the Year in 2016 and EMEA Partner of the Year in 2015.

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video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

Vaimo

Founded in 2008, Vaimo is the global leader in delivering award-winning digital storefronts, omnichannel solutions and mobile apps on the Magento platform. Our only focus is to drive digital commerce success for our B2B and B2C brand, retail and manufacturer clients. With 20 offices across the globe and over 400 employees, we provide an international presence that allows us cultivate close, long-term relationships with our clients. Magento has recognised our leadership by promoting us to a Global Elite partner status in 2017, selecting us as a Commercial Partner of EMEA in 2017, EMEA Omni-channel Partner of the Year in 2016 and EMEA Partner of the Year in 2015.

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