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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
Account Based Analytics
Bombora | November 09, 2022
Bombora, the leading provider of B2B Intent data solutions, is the gold winner for the top small- and medium-sized business marketing program in the 25th Annual Marketing Excellence Awards from Momentum ITSMA. Bombora’s gold award was based on a B2B marketing campaign for the company’s Essential Intent Data Guide. Bombora’s marketing department developed The Essential Intent Data Guide as a downloadable asset to educate a wide range of B2B marketers who needed he...
LeadAngel | March 05, 2020
New Name, Same Great Platform - At LeadAngel, formerly Vyakar, we have changed our name to represent our services and values more accurately. With LeadAngel's - lead routing software, businesses can connect with better leads with utmost efficiency and accuracy. Check out LeadAngel's official website for more information. A Forbes study shows that about 71% of the inbound leads are wasted due to organizational inefficiencies in following up with the leads. Either the leads are missed, or ...
Account Based Data
LinkedIn | February 17, 2021
A new guide for account based marketing (ABM) has been published by LinkedIn. The guide also tells how businesses can utilize abm approach in their marketing processes. As explained by LinkedIn: "With a rising community of B2B marketers selecting LinkedIn as the basis of their ABM plan, we’ve observed, first-hand, some of the collective roadblocks they come across. To support more salespersons reap the profits of ABM, we’ve advanced a framework for ...
ABM Accounts
RollWorks | June 29, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today furthered its commitment to adding more utility for HubSpot users. Sales Insights for HubSpot is a new ABM tool that uses data science to uncover account engagement signals that help B2B marketers and sales teams drive and prioritize opportunities. B2B sales and marketing teams want to know who is researching and engaging with their brand; by not having this information, aligning marketing programs with sale...
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