Mekanism

Account Based Analytics, Buyer Intent Data

PR Newswire | August 31, 2023

Apollo.io, the leading go-to-market (GTM) solution for sales and marketing teams, announced today that it has raised $100M in Series D funding led by Bain Capital Ventures (BCV), with participation from existing investors Sequoia Capital, Tribe Capital, and Nexus Venture Partners. Following the company's Series C in March 2022, this investment brings the company's total funding to approximately $250 million while nearly doubling the valuation of the company at $1.6 billion. Read More

Mojo Media Labs | October 12, 2020

Mojo Media Labs is pleased to announce they are a StoryBrand Certified Agency as of September 2020. They join a small group of marketing agencies who have earned the certification. StoryBrand is a proven framework to help brands tell a clear and compelling story. As a certified agency, Mojo Media Labs’ entire team received training to implement this proven framework. StoryBrand is an integral part of their marketing services and process, and the certification demonstrates one more way that...

Core ABM, ABM Accounts

Full Circle Insights, Bombora | January 25, 2023

On January 24, 2023, Full Circle Insights, a provider of marketing and sales performance evaluation solutions that enable B2B marketers to enhance their marketing mix and generate more revenue, and Bombora, the leading provider of B2B intent data solutions, announced an integration that enables Full Circle ABM users to utilize the power of intent data to detect and track accounts from the identified stage of account activation to closed-won deals. The integration with Bombora en...

Account Based Data

RollWorks | September 09, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of RollWorks Audience Syncing for LinkedIn, a new integration with LinkedIn Marketing Solutions that allows customers to push RollWorks-created Account Lists into LinkedIn ad accounts. With this new feature, organizations of any size can leverage RollWorks' proprietary segmentation capabilities to identify high ROI accounts and ensure their ads are delivered to extremely targeted and relevant audie...