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RollWorks | October 03, 2022
Account-based marketing platform RollWorks, a division of NextRoll, today announced the results of a six-month survey designed to gauge ongoing B2B marketer priorities and challenges. The new study reveals that marketers overwhelmingly rely on ABM to increase ROI and achieve pipeline and revenue goals. "Marketers are accepting that ABM is an efficient, effective marketing strategy that focuses on engaging the right accounts at the right time, through a variety of marketing ch...
ABM Accounts
ON24 | February 23, 2022
On February 22, ON24 launched a new ON24 Partner Network with more than 40 leading marketing and sales agencies, software companies, and solutions integrators. The partners have joined forces with ON24 to develop integrations, services, and solutions for mutual customers to advance their digital strategies. “The ON24 Partner Network allows marketers to put digital engagement at the center of every go-to-market strategy and bring together the insights they need ...
Account Based Data
Leadspace, SalesIntel | August 16, 2022
During the B2B Sales & Marketing Exchange in Boston, Leadspace, a B2B customer data platform, and SalesIntel, a sales intelligence platform, announced an expansion of their partnership. The companies are aiming to deliver the richest B2B profiles to create territories, campaigns and ABM programs to allow for new opportunities and customers. Access to SalesIntel’s direct dial, contact and technographic data is available through the Leadspace platform and Leadspace Studio....
MRP, ServiceNow | June 03, 2022
MRP, the only enterprise-class account-based sales and marketing platform, today announced that ServiceNow will present a case study, “Increasing Speed to Revenue with Insight-Driven ABM”, at the upcoming virtual B2BMX: Next-Level ABM event. The session takes place on Tuesday, June 7 from 3:30 – 4:00 pm EDT. In addition, MRP will host “Beyond Intent: Harnessing Next-Gen AI To Advance Your ABM Strategies” on Wednesday, June 8 from 2:15 - 2:45 pm EDT. T...
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