Young & Rubicam

Targeted Account Strategy

ON24 | October 12, 2022

ON24 (NYSE: ONTF) today announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building Young will spearhead the organization’s go-to-market strategy, continuing to expand momentum and adoption of the company’s digital engagement platform. “We’re thrilled to add Callan to the leadership team to further our revenue growth strategy,” said Sharat Sharan, CEO of ON...

| January 25, 2016

As society's attitudes toward gender and sexual preference continue to change, marketing researchers look to the importance of inclusive niche marketing campaigns....

Miracle Digital Hong Kong | Digital Transformation Agency | January 21, 2020

We are glad to announce Miracle – Digital Marketing and Transformation Agency Hong Kong is here to serve. The essential challenge now lies in Hong Kong enterprises’ reluctance to transform themselves into a digital organization – with barriers being organizational as much as psychological inertia. So just how important is digital transformation? Digital transformation can boost the bottom line by more than 50% over the next five years for companies that pu...

MRP | January 16, 2020

MRP Prelytix, the only enterprise class predictive ABM platform, has appointed Garry Dawson as Senior Vice President of Global ABM. Dawson will lead MRP’s account based marketing services and will take on responsibility for managing all revenue-generating initiatives on behalf of MRP’s global ABM delivery team....