Advanced Audience Research and Targeting for Facebook Ads

The incredible value of the Facebook Ads platform lies in its ability to offer a wealth of data about your Audience. Facebook Audience Insights is an audience research and targeting tool that can help you assess the characteristics of your existing audience and provide you with information about new prospective customers. Learn the ins and outs of creating an effective audience for your  advertising campaigns on Facebook, through the use of targeting, custom, and look alike audiences in this video.

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Market Expertise

We're Market Expertise, a leading business-to-business marketing agency specialising in services, solutions and intangible products. We provide marketing, business development, communications, and associated human capital services and solutions to 'smart companies’, meaning organisations that are within sectors such as professional services, financial services, technology, and knowledge-reliant industries.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

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Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

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Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

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Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

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Spotlight

Market Expertise

We're Market Expertise, a leading business-to-business marketing agency specialising in services, solutions and intangible products. We provide marketing, business development, communications, and associated human capital services and solutions to 'smart companies’, meaning organisations that are within sectors such as professional services, financial services, technology, and knowledge-reliant industries.

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