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The Best ABM Campaign Types

The best Account Based Marketing campaigns used by B2B focused organisations relative to the ABM strategy deployed. The results of the ITSMA 2018 Benchmark study found similarities across all 3 strategies. Use these campaign types in your own ABM strategies.

Spotlight

ADVICE GROUP

ADVICE GROUP is a Progress Marketing company, the headquarter is based in Turin, other branches are in Lima and Bogotà. We introduced a new concept within marketing vision, the “PROGRESS MARKETING THINKING”. This is a strategic area placed in between what is today considered digital marketing (mobile & web) and the companies need to combine long-lasting brand-consumer relationships with a clear sell-out strategy that can be measured and improved during the activity. Advice Group develops FULL DIGITAL RELATIONSHIP PATHS that start from the digital brand activation and merge into digital loyalty programs. PROGRESS MARKETING is the ability to tap the potential of the new digital tools to engage and make loyal users through a 1to1 custom path: Advice measures and analyses the ONGOING consumers’ REACTIONS TO INCENTIVES the brand offers step-by-step in order to define new behavioral clusters.

OTHER VIDEOS

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now

How to Create an ABM Strategy that Works

video | July 27, 2023

Account-based marketing is not for everyone. But if you want to build solid relations with high-revenue clients, you will have to crack it. If you’re working with fewer leads but still struggling to close deals, this will be perfect for you. After listening to this 10 min conversation, you’ll be able to: [1] Identify high-value accounts for your brand [2] Tailor your messaging for a more personalized and impactful customer experience [3] Avoid common mistakes to create a much better ABM strategy than your competitors [4] Sync your marketing and sales teams to make the most out of each ABM campaign...

Watch Now

Aligning Your ABM Strategy with Your ABS Strategy

video | July 28, 2023

Account-based selling requires the entire revenue team. Therefore, it only makes sense that account-based marketing is best paired with sales efforts. In this video, Seth Marrs, Principal Analyst and Research Director for Forrester Research explains the importance and some of the ‘how to’ of aligning your ABM and ABS strategies....

Watch Now

Influence of the Buyer Experience on the Sales Velocity Equation

video | July 28, 2023

Relationships and their quality are foundational pieces to long-term sales success. As Bart Fanelli, co-author of ‘The Success Cadence’ and Founder of Skillibrium explains, “The buyer experience matters. Even if they might not convey that to you, I guarantee they are keeping a mental check on how the interaction with your organization is going.”...

Watch Now

Personalizing the B2B Customer Journey Tips and Techniques

video | June 20, 2023

Unlock the Power of Personalization in B2B! Discover expert tips and techniques to personalize the B2B customer journey for remarkable results. Enhance customer experience, boost engagement, and drive conversions....

Watch Now
MORE VIDEOS

Spotlight

ADVICE GROUP

ADVICE GROUP is a Progress Marketing company, the headquarter is based in Turin, other branches are in Lima and Bogotà. We introduced a new concept within marketing vision, the “PROGRESS MARKETING THINKING”. This is a strategic area placed in between what is today considered digital marketing (mobile & web) and the companies need to combine long-lasting brand-consumer relationships with a clear sell-out strategy that can be measured and improved during the activity. Advice Group develops FULL DIGITAL RELATIONSHIP PATHS that start from the digital brand activation and merge into digital loyalty programs. PROGRESS MARKETING is the ability to tap the potential of the new digital tools to engage and make loyal users through a 1to1 custom path: Advice measures and analyses the ONGOING consumers’ REACTIONS TO INCENTIVES the brand offers step-by-step in order to define new behavioral clusters.

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