The Results Of 3 B2B Account-Based Marketing Campaigns: The Good, The Bad And The Ugly
Customer Think | January 16, 2017
Account-based marketing (ABM) is one of the hottest marketing trends right now—and with good reason. Today’s customers don’t want to be treated like just another email address. They expect personalized, relevant experiences. According to a study by Walker, the customer experience is expected to overtake product and price as a company’s key brand differentiator by 2020. (I would say it’s already happening!)