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Account Based Data

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, ...

Account Based Analytics

Verified Market Research | September 20, 2021

The research study on the Global Account Based Marketing Software Market provides a comprehensive analysis of the market's current state and future prospects. The report evaluates the market share generated by sales of various types of Account Based Marketing Software products through various distribution channels in the worldwide Account Based Marketing Software market to determine market size. The study includes market size, demand, purchaser volume, and supply conditions for Account Based...

ABM Accounts

Demandbase | January 11, 2022

On January 7, Demandbase announced that it was named a Leader by Gartner in the first-ever Magic Quadrant™ for Account-based Marketing Platforms for 2022. In addition, Demandbase was the only vendor among seven to receive the highest scores in all three use cases in the 2022 Gartner Critical Capabilities for Account-Based Marketing Platforms report. "We're ecstatic to be a leader in the first ABM Magic Quadrant," says Gabe Rogol, chief executive o...

ABM Accounts

Demandbase | June 02, 2022

Demandbase, the Smarter GTM™ company for B2B brands, today announces that it has been recognized as the leader among account-based marketing (ABM) platforms on the SPARK MatrixTM for Account-Based Marketing (ABM) Platforms. Established by Quadrant Knowledge Solutions (QKS), SPARK Matrix includes the positioning of leading ABM vendors with a global impact. This is the second consecutive year that Demandbase has been in the top spot for technology leaders with high customer impact and techno...