Borenstein Group

Account Based Execution

Business Wire | March 31, 2023

Sendoso, the global industry leader in direct marketing automation, has been named the No. 1 provider in Account-Based Direct Mail for the third straight year by G2, the world’s largest tech marketplace. Sendoso’s top recognition out of nearly 150,000 companies on G2 highlights the company’s continued commitment to providing innovative solutions to help sales and marketing teams engage with customers in more personalized and effective ways. G2’s Account-B...

Account Based Data, Targeted Account Strategy

Business Wire | July 31, 2023

Vidyard, the leading video messaging and communications platform for sales and go-to-market teams, today launched a major update that brings AI to the forefront of its innovation and value creation strategy. Led by its new AI Script Generator, the new release will help more sales professionals and go-to-market teams embrace video as a proven way to stand out with prospects, create new revenue opportunities, and deliver exceptional buying experiences. New AI Script Genera...

Targeted Account Strategy

Enablix | September 06, 2022

Enablix, the sales content enablement solution for revenue facing teams, has enhanced its CRM integrations with the release of their new feature: Account Based Engagement Analytics. The first of its kind within the sales enablement field, the new capability improves outbound sales and marketing efforts by providing more visibility into how prospects interact with sales and marketing content. Prospect engagement with sales content, measured by data points like time on each page of ...

Buyer Intent Data

Bombora, Great Place to Work® | August 24, 2022

Bombora, the leading provider of B2B Intent data solutions, is proud to be Certified™ by Great Place to Work® for the second year in a row. The prestigious award is based entirely on what current employees say about their experience working at Bombora. This year, 96% of employees said it’s a great place to work – 39 points higher than the average U.S. company. Earlier this year, Great Place to Work and Fortune Magazine named Bombora one of the Best Workplaces...