BuzzShift

Account Management

Terminus | October 27, 2020

Terminus, the leading account-based marketing platform, today released its fifth annual State of ABM Report. The 2020 report uncovered that Covid-19 spurred rapid ABM adoption, an increase in scope and investment in existing account-based programs, and that ABM is critical to customer retention and expansion efforts, among other key findings. This year’s State of ABM Report surveyed more than 310 respondents with over 76 percent representing marketing practitioners. The report found...

Account Based Data

RollWorks, HubSpot | July 15, 2022

Account-based marketing platform RollWorks, a division of NextRoll, today announced the launch of Journey Events for HubSpot®, delivering consolidated account-level visibility—all within the HubSpot interface—to enable B2B organizations to understand what activities are working to drive accounts through the stages of the buying journey, and which activities need to be further optimized. RollWorks' latest product roll-out ensures B2B marketers now have an easy, ...

ABM Accounts

ChatFunnels | August 06, 2021

ChatFunnels, the premier conversation optimization and account engagement platform, recently confirmed that Latane Conant, CMO of 6sense, and Jon Miller, CMO and Product Officer (CPO) of Demandbase, would present a combined keynote talk at the Account-Based Engagement Summit on August 11th. The Summit is the industry's most important gathering for sales and marketing professionals to discover critical new tactics. Latané Conant, CMO of 6sense, equips marketing executive...

Account Based Data

Conversica, Gainsight | August 17, 2022

Conversica, a provider of conversational artificial intelligence solutions, has integrated with customer success platform Gainsight, enabling customer success teams to deploy AI-powered digital assistants, all triggered by data from Gainsight. Conversica's Conversation Automation solution gives teams their own personalized assistants for proactive communication with customers. With the new Conversica and Gainsight integration, digital assistants can do the follo...